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Research papers

Sistematic studies on the "consumer's ideology" (Spanish)

As we keep thinking that "common sense is the less common of all senses", we'll lean on "common" expressions from our people, so as to synthesise each one of the six points covered by this study. We are conscious that all my not be recognized in the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Vida Alba Lutzelschwab
Company: Apoyo
May 5, 1991
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Citation

Lutzelschwab, V. A. (1991a, May 05). Sistematic studies on the "consumer's ideology" (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sistematic-studies-on-the-consumer-s-ideology-spanish-


Research papers

Sistematic studies on the "consumer's ideology"

As we keep thinking that "common sense is the less common of all senses", we'll lean on "common" expressions from our people, so as to synthesize each one of the six points covered by this study. We are conscious that all my not be recognized in the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Vida Alba Lutzelschwab
Company: Apoyo
May 5, 1991
×

Citation

Lutzelschwab, V. A. (1991a, May 05). Sistematic studies on the "consumer's ideology". ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sistematic-studies-on-the-consumer-s-ideology-


Research papers

The recognition and systematic study of phenomena of diffusion or contagion

We propose to examine the methods of approach which have up to now constituted the bases of the leading work done in this field. We shall then demonstrate how this phenomenon is generally taken into account when it lies in each of the three great...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Marc Vincent
June 15, 1971
×

Citation

Vincent, M. (1971a, June 15). The recognition and systematic study of phenomena of diffusion or contagion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-recognition-and-systematic-study-of-phenomena-of-diffusion-or-contagion


Research papers

The recognition and systematic study of phenomena of diffusion or contagion (French)

We propose to examine the methods of approach which have up to now constituted the bases of the leading work done in this field. We shall then demonstrate how this phenomenon is generally taken into account when it lies in each of the three great...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Marc Vincent
June 15, 1971
×

Citation

Vincent, M. (1971a, June 15). The recognition and systematic study of phenomena of diffusion or contagion (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-recognition-and-systematic-study-of-phenomena-of-diffusion-or-contagion-french-


Research papers

A long look at advertising research

One obvious way to build such knowledge would be to prepare a systematic programme of regular research. Desirable as this might be, it is not the aim of this note to advocate such programmes . What is advocated is more realistic : that each new piece...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Lucy Webster
June 1, 1966
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Citation

Webster, L. (1966a, June 01). A long look at advertising research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-long-look-at-advertising-research